Link building is a fundamental component of the SEO strategy, as it helps establish authority and reputation for your brand in a specific market. However, it's essential to understand how to evaluate the success of your link building effort to adjust and improve it. In this post, we'll cover the common indicators and tools used to measure the success of your link building.
Success indicators for link building
There are several ways to evaluate the success of your link building. Here are some of the most important:
Conversion rate
The conversion rate is the proportion of people who click on your link and perform the desired action (such as registering on a site, making a purchase or downloading an e-book, for example). This metric provides a clear view of what impact your link building has on your business.
Number of obtained links
The number of obtained links is an important indicator of the success of your link building effort. However, it's fundamental to remember that it's not just the quantity that's important, but also the quality of the obtained links.
Quality of obtained links
The quality of the links obtained is crucial to the success of your link building. This includes factors such as the Domain Authority (DA) of the website providing the link, Content Relevance (CR), and the Link Network (RL) of the site.
Reducing bounce rate
The bounce rate is the percentage of people who leave your site after only one page. A reduction in bounce rate is a positive indicator that your content is attracting and keeping users' interest.
Increase in organic traffic
The increase in organic traffic is a broader indicator of the success of your link building. The more relevant sites that are sharing your content, the greater the probability that search engines will index and highlight it in the results.
Tools to measure the success of link building
Here are some of the most common tools to measure the success of your link building:
Google Analytics
Google Analytics is a traffic tracking tool that provides a detailed view of user behavior on your site. It's essential for evaluating the impact of your link building on your business.
Ahrefs
Ahrefs is a SEO tool that provides valuable insights about link building. In particular, its link tracker tool allows monitoring and evaluating the impact of your link building efforts.
The Haze
Moz is an SEO tool that provides valuable insights on link building. In particular, its link tracking tool allows evaluating the quality of acquired links and identifying link building opportunities.
Screaming Frog
SEMrush is a SEO tool that provides valuable insights on link building. In particular, its link tracker tool allows you to assess the impact of your link building efforts on your business.
Many people have doubts about how to measure the success of their link building.
What is the best approach to evaluate the impact of your effort in link building?
The best approach to evaluate the impact of your effort in link building is to use a combination of indicators and tools. This will allow you to get a clear view on the success of your link building effort and adjust your strategy to improve the results.
