What is online advertising?
Online advertising is an effective way to promote products, services or brands in a digital environment. It can be used to increase brand visibility, generate leads and convert those leads into customers.
The main online advertising platforms are Google Ads and Facebook Ads. Both are powerful tools that can be used to reach specific audiences and increase conversions.
Google Advertisements
Google Ads is an online advertising platform that allows advertisers to publish ads with text, images, and videos alongside the search results of Google. This means that their ads appear next to relevant results for the keywords typed by users.
The ads on Google Ads are optimized by keywords, which means they only appear when users search for those keywords. This increases the likelihood that your ads will be seen and clicked.
In addition, Google Ads allows you to define a daily budget for your ads, ensuring that you don't spend more than necessary. This is especially useful for businesses with a limited budget.
Social Media Advertising
Facebook Ads is an online advertising platform that allows advertisers to publish ads with text, images, and videos in the feeds of Facebook users. This means that your ads appear alongside friends' and family members' updates.
Facebook Ads announcements are optimized by interests, behaviors, and demographics, which means they only appear to users who meet the criteria defined by the advertiser. This increases the likelihood that their ads will be viewed and clicked.
Besides, Facebook Ads allows you to set a daily budget for your ads, ensuring that you don't spend more than necessary. This is especially useful for companies with a limited budget.
Frequent questions about online advertising
What is CPC?
CPC (Cost Per Click) is the fee you pay for each click on your ad. This means that for every person who clicks on your ad, you will pay a certain amount of money.
The CPC varies depending on the online advertising platform and the target niche. In general, the CPC is higher for ads targeting specific audiences and lower for ads targeting larger audiences.
How can I measure the performance of my ads?
As the performance of ads is fundamental to any online advertising campaign. This allows you to adjust your strategy and achieve better results.
The most important metrics to measure the performance of your ads include CPC (Cost Per Click), conversion rate, and ROI (Return On Investment).
