The co-creation between entrepreneurs for the creation of a startup involves active collaboration among founders and stakeholders in the concept, development, and launch of the business. This approach can be highly beneficial, as it combines different skills, experiences, and perspectives to create a more robust and innovative solution.

On Sociap, we specialize in co-creation, working alongside entrepreneurs to turn ideas into successful startups.

Here are some important aspects for the co-creation of your startup:

Stages of Co-Creation of a Startup


Formation of the Founding Team

Partner Selection: Choose co-founders with complementary skills (for example, technology, marketing, finance) and aligned visions.

Shared Values and Shared Vision Define shared values and a common vision to ensure everyone is on the same page


Idea and Validation

English Band Realize brainstorming sessions to generate business ideas, considering the passions and experiences of members.

Market Research Conduct a joint market research to validate ideas and identify opportunities.

Initial Feedback Get feedback from potential customers, mentors, and investors to refine the idea.


Product Development

Creative Problem Solving Use design thinking methods to develop prototypes and iterate based on feedback.

Prototype and Testing Create minimal viable prototypes (MVPs) and test them with real users to collect feedback and make improvements.


Planning and Structure

Business Model Define the business model using tools like the Business Model Canvas.

Business Plan Develop a detailed business plan, including market entry strategy, financial projections, and marketing plan.

Agreements and Legality Formalize agreements among the founders, including share division, responsibilities and exit plan.


Launch and Growth

Financing Raise capital initially through angel investors, venture capital, or crowdfunding.

Marketing and Customer Acquisition Develop and execute a marketing strategy to acquire the first customers.

Scalability Plan strategic strategies to scale the business sustainably.


Benefits of Co-Creation between Entrepreneurs

Variety of Ideas Co-creation allows for the combination of different perspectives and knowledge, leading to more innovative solutions.

Risk Sharing and Rewards The risks and rewards are only shared, which can lead to greater motivation and commitment among the co-founders.

Networks and Connections Each founder brings their own network of contacts, which can be valuable for obtaining clients, partners, and investors.

Distribution of Responsibilities Responsibilities are distributed among team members, allowing for a more focused and efficient approach in different areas of the business.

Support and Motivation Working together can provide emotional support and motivation, especially during the initial challenges of the venture.


Tools and Methods for Co-Creation

Online Collaboration Platforms Use tools like Slack, Trello, Asana, and Miro for communication and project management.

Old Methods Adopt age-old methodologies like Scrum or Kanban to facilitate collaboration and rapid adaptation to changes.

Incubators and Accelerators Participating in incubation and acceleration programs can provide essential resources, mentorship, and networking for the development of a startup.

Networking Events and Hackathons Participate in events where entrepreneurs can meet potential co-founders, partners, and investors.


The co-creation model can be a powerful path to creating successful startups, enabling a more dynamic and collaborative approach to problem-solving and value creation.

As a Social apt partner, we are ready to work with you on all stages, from idea development to launch and growth of your startup. Our expertise in software development and our collaborative approach ensure that together, we will create innovative technological solutions aligned with market needs. Contact one of our consultants for more information

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