In a digital era where information is a valuable asset, it's fundamental that measures be implemented to protect privacy and data security in social communication means. This includes television, radio, internet, social media applications, and all other channels that use the internet to collect, store, and share user information.
Privacy Law for data security
The Privacy Law is the foundation for protecting personal data in social communication media. It defines how companies and organizations should collect, use, and share information about individuals. However, the effective implementation of the law requires cooperation from application authorities, organizations, and involved individuals.
What is the General Data Protection Law (LGPD)?
The LGPD is the Brazilian Law No. 13,709/2018, which defines the rules for protecting personal data in social communication means. The law establishes that companies and organizations must collect, use, and share information about individuals only with explicit authorization and with a legitimate purpose.
In addition, it is fundamental that companies and organizations have adequate security measures to prevent damage to personal data, such as hacking, theft, loss or unauthorized access.
Social communication methods must be transparent
Companies and organizations that operate in social media should be transparent about how they collect, use, and share information about users. This includes providing clear information on how personal data will be collected, used, and shared.
What is GDPR?
The General Data Protection Regulation (GDPR) is a law that comes into effect in 2018 and establishes guidelines for the protection of personal data in the European Union. It requires companies and organizations operating in the EU to have adequate security measures in place to protect users' personal data.
The importance of data security
Data security is fundamental to protect user privacy. This includes improving protection against unauthorized access, strengthening authentication and authorization, and implementing incident response procedures.
Why personal data protection is important?
Data personal protection is important because it helps to protect individual privacy and prevent the violation of personal data. Moreover, it is fundamental for user confidence in social communication means.
In addition, the implementation of LGPD and GDPR requires cooperation between companies, organizations, and application authorities to ensure that rules are applied correctly and personal data is protected correctly.
Conclusion
In summary, data protection for personal information in social media is fundamental to protect individuals' privacy and prevent data breaches. It's essential that companies and organizations have adequate security measures in place to ensure personal data is properly protected, and application authorities apply LGPD and GDPR rules correctly.
