What's going on?
Conversations are simply actions that a user performs on a site, such as filling out a contact form, making an online purchase, or signing up for a newsletter. It's important to measure these actions because they show the effectiveness of your marketing strategy.
There are several reasons to measure conversations, including the possibility of understanding user behavior, identifying opportunities for improvement and adjusting the marketing strategy to achieve its goals.
How to measure conversations in Google Analytics?
Initially, it's necessary to configure a goal (Goal) in Google Analytics. This can be done on the 'Admin' panel of Analytics by clicking on 'Destinations' and choosing the option 'Select destination'.
Goals can be categorized into two types: 'Objective' and 'Event'. Objectives are actions that a user performs on a site, such as filling out a contact form. Events are actions that occur on a site, like when a user clicks a button.
What is the exchange rate and how to calculate it?
The conversion rate is the proportion of visitors who take the desired action divided by the total number of visitors. For example, if you have 100 visitors and 10 of them take the desired action, the conversion rate is 10%.
To calculate the conversion rate, it is also necessary to configure goals in Google Analytics. Then, it is possible to visualize the conversion rate in the 'Conversions' panel of Analytics, using the option 'Conversion rate'.
How to improve conversion rates?
Some steps to improve conversion rates include: evaluating the site's performance, adjusting the marketing strategy, optimizing the user experience, and testing different versions of ads.
Google Analytics is a powerful tool to track the website's performance and improve the efficiency of marketing efforts. With conversion analysis, you can better understand user behavior and make informed decisions to improve the user experience and increase conversions.
