Google Analytics is a powerful tool for analyzing data about your business. With it, you can better understand how your visitors interact with your page, what they're looking for, and what are the results of your advertising campaigns.
Metrics to Measure
There are many metrics available in Google Analytics that can help measure the performance of your business. Some of the most important ones include:
Visits
The number of visits is a fundamental metric to understand how your site is being received.
You can use the Visits metric to identify trends and patterns of behavior among your visitors, which can help improve the user experience.
Conversion Rate:
The conversion rate is the percentage of people who take the desired action on your website, such as filling out a form or making a purchase.
The Conversion Rate Metric can help you understand which pages of your website are most effective in converting visitors into customers.
Conversion Cost:
The cost per conversion is the total cost of your advertising campaigns divided by the number of conversions achieved.
The Cost per Conversation metric can help you understand if your campaigns are generating value for your business and identify areas where you can optimize your efforts.
Question:
How can I use Google Analytics metrics to improve my user experience?
Firstly, you need to understand which are the most important metrics for your business. Then, you can use those metrics to identify opportunities for improvement and create strategies to increase conversion rates and reduce costs.
Reports for Analysis
There are various reports available in Google Analytics that can help with data analysis. Some of the most important include:
Visitor Report:
The Visitors Report shows the number of visits, conversion rate and other details about your pages.
You can use this report to identify trends and patterns of behavior among your visitors and improve the user experience.
Conversion Report
The Conversion Report shows the number of conversions, conversion rate and other details about your pages.
You can use this report to understand which pages of your website are most effective in converting visitors into customers.
