Out-of-home (OOH) media has been an important vehicle for companies to promote their products and services. OOH is a form of communication that reaches consumers where they are, whether on the streets, in stadiums, shopping centers, or even airports.
Benefits for Companies
OOH media presents several benefits for companies, including the ability to reach a specific target audience, increase brand visibility and improve customer loyalty. Additionally, OOH is a marketing form that can be harder for competitors to copy, as it cannot be easily replicated.
OOH Media Effectiveness
Data and studies are testaments to the effectiveness of OOH media. According to a study by the Out-of-Home Advertising Forum (OAHOF), more than 80% of consumers remember advertisements published on outdoor billboards, and more than 60% remember advertisements on digital displays.
How can companies use Out-Of-Home (OOH) media to their advantage?
The answer is simple: combining OOH media with other marketing channels, such as digital and traditional media, to increase brand visibility and connectivity with the target audience.
Benefits for Consumers
For consumers, out-of-home (OOH) media offers benefits such as discovering new brands and products, increasing awareness about social and environmental issues, and gaining access to exclusive promotions and deals.
Reach and Accessibility
The OOH media reaches a massive audience, with over 95% of the global population having access to it. The business model of OOH is based on outdoor advertising panels that are present in all regions of the world, including urban and rural areas.
How can companies measure the effectiveness of Out-Of-Home (OOH) media?
Companies can measure the effectiveness of OOH media through metrics such as click-through rates, reduction in marketing costs and increase in consumer loyalty.
