Introduction to Premise Marketing
Premise-based marketing is a business approach that uses premises to present a product or service in an attractive and convincing way to the target audience. The central idea is to create a positive pre-conception in the consumer's mind about what they are about to buy, making it more likely that they will make a purchase. In this article, we will explore the main characteristics and benefits of premise-based marketing, as well as practical tips for implementing it successfully in your marketing strategy.
What are sales premises?
A sales premise is a positive affirmation about the product or service you are offering. It can be a declaration of benefits, an praise for its characteristics, or a quality guarantee. The goal is to create a positive impression on the consumer and justify the price of the product or service. For example, if you are selling an electric car, the sales premise may be: 'The most economical electric car in the market'.
Why is it important to use sales premises in marketing?
The marketing of premises is important because it helps build trust and credibility with customers. When consumers feel they're buying something of quality that meets their needs, they're more likely to buy and become loyal to the brand. Additionally, sales premises also help differentiate your product or service from competitors and establish an identity for your brand.
Types of sales premises
There are various types of sales premises that can be used in marketing, such as affirmations of quality, benefits, praises to characteristics, satisfaction guarantees and references. Here are some examples of how these premises can be used:
Our store is the closest to your home (location premise), 'Our product is the most economical on the market' (price premise), Our team is trained to attend to your needs.
How to use sales premises in content marketing?
The premises of sale can be used in any type of content, from a blog article to a commercial video. Here are some practical tips for using the premises of sale in content marketing:
Use the sales premises as subtitles or titles in your content to highlight the benefits of the product or service.
Include the sales premises in your product or service description to help consumers make decisions
Use satisfied customer testimonials in your sales premises to increase brand confidence and credibility
Common challenges and errors of premise marketing
Although the premise-based marketing approach is effective, there are some common challenges and errors that companies should avoid. For example, making false or exaggerated claims can lead to a loss of confidence and credibility with customers. Another common error is not using consistent sales premises across all platforms, which can create confusion and failed trust in the target audience.
The premise marketing approach is an effective way to build trust and credibility with customers and differentiate products or services from the competition. Understanding how to properly use sales premises and avoiding common mistakes is crucial for success in this type of marketing. With this strategy, you can increase your chances of selling more and building a strong and lasting brand.
